We teamed up with VICE to launch a new short-form, limited series titled This Must Be The Place. We looked into the weird and wonderful niche communities thriving on platform — from free stuff to the mesmerizing mundane — and everything in between. Here, we invited viewers to come see themselves, their communities and potentially discover something new.

Project team: VICE Media, CD - Francis Mekhail, Strategy - Maddie Schafer, Producer - Lee Sacks, Media - David Falconer