For Hulu’s Holiday campaign, our team was interested in a flexible system that spoke to the entire holiday season. This meant November through January and all the fun in between. So, here’s the pitch: this holiday season, it doesn’t matter if you’re literally at home, don’t feel at home or just wish you were home, as long as you’ve got Hulu, the holiday feels will be with you.

Home is where the Hulu is.

As an added bonus, we were able to develop Hulu’s illustration style as part of the creative development! Check out where we landed below; you’ll see these little guys running all around Hulu and we’re pretty excited about them.

Agency: Buck. Project Team: CD - Brandon Pierce + Reid Thompson, CW - Jennifer Tomassi, AD - Francis Mekhail, Design - Janice Shang, Producer - Ella Lin