As part of TikTok’s exploration into NFTs — we launched Top Moments. Celebrating some of our most iconic videos on platform, we worked with our creators to craft 3d environments that lived on the backside of each 9x16 viral moment. Each environment was unique and brought in a little bit of history/context to each story.

Project Team: CD - Francis Mekhail, AD - Josh Covarubbias, Strategy - Maddie Schafer, Modeling + Animation - Ian Alexander, Editor - Conor Kort