Pride 2020 posed some real challenges given COVID-19 forced us to re-imagine celebration through the lens of physical distancing. We love a good challenge and approached this as a new way to engage “together” as a community. Pride 2020 was not a consolation but rather a natural evolution of the way we connect.

And while the festivals may be canceled, the party must go on.

Enter: PrideFest. An immersive 3D environment with an endless stream of content. Visitors could personalize their avatars, connect with other festival goers globally and enjoy hours of content ranging from coffee talks to dance parties. All without leaving their homes or missing the festival feels.

Agency: Active Theory. Project Team: CD - Brandon Pierce + Reid Thompson, AD - Francis Mekhail, CW - Jennifer Tomassi, Design - Clarke Davis, Producer - Ella Lin, Events - Kandra Lopez