Our Fall brand campaign expanded on a simple, high-level human truth — we’re all storytellers who want to share entertaining content with those around us. We showed this by turning the focus away from the content itself and instead focused on how people described content conversationally. These stories moved through culture and carried the nuance of each storyteller and that’s where the magic was. And just as the tagline suggests, the goal of the campaign was to give people just enough information to say, “you have to see it.”

Agency: Le Truc. Project team: CD - Francis Mekhail, Strategy - Maddie Schafer, Producer - Lee Sacks