FUTURE YOU
Picture this: You. 92 years old. Still working. Not because you love it, but because those NFTs didn't quite pan out the way you had hoped. Your boss? A 22-year-old whose voice hasn't quite broken yet. Your retirement savings? Leaving much to be desired.
Our campaign introduces the audience to a comically bleak future where the characters’ “investment strategy” shows their logical end. But(!) there’s hope. Enter NerdWallet, the financial guide ready to save you from a future of standing desks and worthless JPGs. Your future self is calling, and they're begging you to get your financial act together. Because the only thing that should be retired at 65 is bad money moves.
Hey, younger me, kiss my assets.
Agency: Deutsch LA