TikTok may not be the first place you think when referencing sports. After all, entire industries are built in and around sports and most folks know where to go to get their sports fix.

After some research , our internal team picked up on some really interesting insights. TikTok is where sports fans go to find everything before and after the game. Aha! And just like that we were off.

Trick shots, backyard drills, impromptu interviews, fun with the family etc. The team built a new graphic system including tags, icons and graphics — inspired by the platform — that brought all the fun together in one place.

Project Team: CD - Francis Mekhail, Strategy - Maddie Schafer, AD - Joshua Covarubbias, MGFX - Chris Pamilar, Editor - Conor Kort