NOTHING PERSONAL.
It's not you, it's us.
We're just not that type of browser. Sure, we could track your every move and sell it to advertisers, but honestly, that sounds exhausting.
In fact, the thought of sifting through your data is:
01. * yawn * sounds suuuper boring
02. we think there are better ways to make money
Nothing personal. Just browsing.
Project Team: CD - Francis Mekhail, Design - Josh Engmann + JR Ingram, Copy - Thomas Kemeny + Meghan Trowbridge
The charm of this campaign comes through what we’ve dubbed “altruistic apathy”. Which is basically a way of saying our apathy comes from a place of love. While the other guys are obsessed with every detail about you — we’re not.
