NOTHING PERSONAL.
While most browsers want to know everything about you, Firefox does things a little bit differently. In fact, the thought of sifting through your data and selling to advertisers is:
01. * yawn * — sounds suuuper boring
02. we think there are better ways to make money.
Nothing personal. Just browsing.
Project Team: CD - Francis Mekhail, Design - JR Ingram, Copy - Meghan Townsend
The charm of this campaign comes through what we’ve dubbed “altruistic apathy”. Which is basically a way of saying our apathy comes from a place of love. While the other guys are obsessed with every detail about you — we’re not.
